About Pure Luxury Transportation
According to its website, the company was founded in 1991 and grew from a single limousine into a full-service executive ground transportation business. The site claims one of the largest chauffeured fleets in Sonoma and Napa County and says it is a Certified Green ground transportation company with environmental awards, which are the operator's own statements. The fleet page lists new sedans, luxury Sprinters, executive shuttle buses and motor coaches. The dossier adds an Aviator sedan, a Mercedes S560, an Expedition SUV and a service truck. Clients can request a quote or book through an online portal, and no rates are posted.
Services listed on its website
- wine country transportation
- corporate transportation
- airport transfers
- motor coach charters
- executive Sprinter service
- group shuttles
Service area
Its site names Sonoma, Napa Valley and San Francisco.
Fleet notes
Executive sedan and Mercedes S560, an 8-passenger Mercedes limousine Sprinter, a 12-passenger executive Sprinter, 22- and 27-passenger shuttle buses, and motor coaches for 37, 46 and 56 passengers.
Questions to ask Pure Luxury Transportation before you book
- What is the hourly minimum for the shuttle buses and motor coaches in wine country?
- What does the Certified Green designation mean for the vehicles assigned to my trip?
- Are pickups in San Francisco priced differently from Sonoma and Napa?
Written from Pure Luxury Transportation's own website (pureluxury.com/about, pureluxury.com/fleet, pureluxury.com) and the fleet on record, reviewed October 2026. Operator statements are attributed, not verified — confirm prices, availability and vehicle assignment directly.